Sport Leadership and Administration Program
New Balance
The UMass Boston New Balance Sport Leadership and Administration Program is designed to create new career pathways and bring additional diversity to the leadership and management ranks of the sports industry. By educating students in the foundations of sport, leadership and management, finance and economics, sports marketing and communications, ethics and sports law, and innovation and entrepreneurship, this new complement of sport leaders will be able to take their place in a dynamic and growing industry, with careers such as coaching and athletic administration, sports marketing and broadcasting, and sports finance, social media, and event management. Course options include Foundations of Sport Leadership, Sport in Society, Sport Operations, and more.