Polar Beverages Sales Up as Seltzer Gains Popularity

New England Council Member Polar Beverages has thrived in recent years as more Americans are choosing seltzer over soda beverages. The 134 year-old Worcester-based beverage company reported $450 million in sales last year, compared to $275 million a decade ago. The sudden uptick has led CEO Ralph Crowley to jokingly describe Polar as “an overnight success, more than a century in the making.”

Along with the rise in sales, Polar has seen a cult-like following for its new flavors, released periodically throughout the year. A few months ago, Polar released a limited edition “Unicorn Kisses” flavor, which is so popular it is now reportedly being sold on eBay for as much as $100.

Polar is now looking to capitalize on the growing Seltzer craze by expanding its reach beyond New England, signing contracts with grocery chains Publix and Harris Teeter, both of which operate in the southeastern states.

The New England Council is thrilled to see Polar Beverages’ growth and looks forward to their continued expansion in the future.

Read more about Polar Beverages in The Boston Globe.

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