Ocean Spray Cooperative Launches First New Brand, Atoka
Ocean Spray, a new member of the NEC, has launched its first ever new brand ‘Atoka’, a line of healthy, plant-based drinks. Founded in 1930, Ocean Spray is an agricultural cooperative owned by more than 700 cranberry farmers across the United States, Canada, and Chile.
The new brand’s products were developed by the Lighthouse, the cooperative’s innovation incubator in Boston, MA’s Seaport District. Ocean Spray founded the Lighthouse to incite creative collaboration that would help keep their cranberry products modern, unique, and wellness focused. The cooperative’s farmer-owned structure inspired the Lighthouse team to create sustainable, nourishing food products for both its owners and consumers alike. Atoka will introduce four cranberry-herbal blends in January of 2020 as Tea Tonics, Oatmilks Elixirs, and Herbal Shots.
“Atoka is the first new brand to be incubated here in Boston at the Lighthouse, indicative of our emphasis on an intensely innovative, agile approach to product development and cultivating a culture of innovation throughout the organization,” said Rizal Hamdallah, Global Chief Innovation Officer at Ocean Spray. “Atoka brings Ocean Spray into an entirely new category of wellness drinks.”
The Council congratulates Ocean Spray on their new brand, Atoka, and celebrates its mission of providing nourishing, wellness-focused products.