New Balance and Tufts University in Fight Against Childhood Obesity

New Balance, an NEC member, recently pledged $2.55 million to support childhood obesity programs organized through fellow NEC member Tufts University. Including this most recent donation, the New Balance Foundation has donated nearly $8 million since 2004 to fight childhood obesity.

New Balance’s most recent gift will help fund two initiatives. The first is the New Balance Foundation Billion Mile Race, which challenges students nationwide to reach 1 billion miles through school-based walking, jogging and running clubs. The second initiative is the 100 Mile Club. A non-profit based in California, the 100 Mile Club gives individual students opportunities to run or walk 100 miles each academic year. About 20 schools in Boston have launched 100 Mile Club challenges this year. New Balances funds these two initiatives through ChildObesity 180, a program dedicated to fight childhood obesity. Based out of Tufts University’s Friedman School of Nutrition Science, ChildObesity 180 brings together public officials, businesses, non-profits and academic leaders to work towards solutions to the nationwide childhood obesity epidemic.

“The New Balance Foundation is proud to join with ChildObesity180 and the 100 Mile Club in this new effort to get kids moving in schools across America,” said Anne Davis, vice chairman and executive VP of administration, New Balance. “Supporting charitable programs that work toward the betterment of children is central to our mission, and the prevention of childhood obesity is at the heart of this focus.”

The New England Council applauds New Balance and Tufts University for their efforts to promote healthy lifestyles for our children.

Please see ChildObesity 180’s press release or the Boston Business Journal.

 

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