NEC Members Team Up For Exciting New Project

New England Council members New Balance and Google announced that they will be teaming up to launch a new smartwatch. The announcement was made at the International Consumer Electronics Show in Las Vegas, where New Balance also announced the launch of its new Digital Sport Division, which will oversee the project.

The watch will be designed specifically for athletes, and will allow them to listen to music and track their runs with GPS technology, without having to be tethered to their phones. It will be New Balance’s first product in the wearable tech market, and will run on Google’s Android operating system. The smartwatch is expected to go on sale in late 2016.

“Digital technology has truly revolutionized, very quickly, this industry and New Balance wants to continue to be a brand on the forefront, arming our athletes with the cutting-edge products that will help them reach peak performance,” said New Balance President and CEO Rob DeMartini.

The New England Council congratulates New Balance and Google on their new product and partnership.

Read more in The Boston Herald.

Recently from the Blog

November 24 Weekly Round-Up: NEC Members Contribute to COVID-19 Crisis Response

11/24/2020 | Read Post

MassDevelopment Issues Bond for New Perkins School Building and Dorm

11/19/2020 | Read Post

In the News

NEC Elects Six Respected Regional Business Leaders to Board of Directors

09/28/2020 | Read Press Release

NEC Announces 2020 New Englanders of the Year

08/25/2020 | Read Press Release