On Monday, July 21, New England Council member Natixis Global Asset Management announced that it will be funding a $1 million project at the Massachusetts Institute of Technology to help consumers make key decisions about buying and selling investments.
Natixis, a global financial services firm, will help to fund behavioral and financial engineering research at MIT’s Sloan School of Management for three years. The research will be based on the firm’s surveys of investors and financial advisers in order to understand consumer financial behavior and eventually develop personalized algorithms for each investor.
“The research we’re funding at MIT will lay the foundation necessary to revolutionize traditional investment strategies designed to help investors build better portfolios and increase their chances of long-term success,” says John Hailer, CEO of Natixis in the Americas and Asia and Chairman of the NEC Board of Directors.
The New England Council congratulates Natixis and MIT on this significant project and the groundbreaking research that it will surely produce.