MEMBER SPOTLIGHT: Purple Strategies

PNE-09Purple Strategies® has expanded its operations with the launch of its New England office. Led by Patrick Griffin and James Demers, two prominent consultants with contrasting political perspectives, the office will extend Purple’s unique approach to solving strategic communications, reputation management and brand challenges to the Boston area.

Purple’s approach is rooted in the fast-moving, agile world of political campaigns. The firm has combined this experience with creative, insightful brand expertise and currently serves iconic brands such as BP, Coca-Cola, McDonald’s, Google and MillerCoors. While traditional agencies specialize in either public affairs or brand building, Purple is the first to have married the two. Purple has worked for challenged brands in crisis, historic brands that need to re-frame their stories and startups just entering the market.

Griffin, a political and corporate media consultant, has worked with Fortune 500 companies as well as political campaigns. He is the founder of GY&K Marketing, one of the largest advertising, marketing innovation and communications firms in the region. Demers, a Democratic political and government affairs consultant at Demers & Blaisdell Inc., is recognized for his nearly 35 years of work in the legislative, regulatory and political fields with clients ranging from Fortune 500 companies to local New England businesses and trade groups. He was also appointed by President Obama to serve on the board of directors of the Overseas Private Investment Corporation.

“Expanding Purple to New England was a natural fit,” says Griffin. “We’re thrilled to have the opportunity to serve some of the area’s best companies, and as members of the New England Council we look forward to being a part of this strong business community.”

Says Demers, “I think that Purple’s unique perspective will help us connect with the different sectors we’re seeking to serve in New England—everything from energy to healthcare, technology and financial. Helping local companies and businesses is an exciting prospect for us. We’re invested in the New England area.”

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