JetBlue Ranks Highest in Frequent Flyer Satisfaction
NEC member JetBlue Airways was recently ranked highest in frequent flyer satisfaction by J.D. Power.
J.D. Power’s 2017 Airline Loyalty Program Satisfaction Study marks the first time the organization has explicitly analyzed frequent flyer satisfaction and JetBlue’s “TrueBlue” loyalty program ranked first in customer satisfaction out of six U.S. frequent flyer programs examined. J.D. Power determined the rankings by how well loyalty programs scored in four categories: earning and redeeming rewards, program benefits, account management, and member communication. The largest indicator of customer satisfaction was whether frequent flyer programs offered more than flights in exchange for miles or points, such as hotel rooms or meals, which JetBlue’s “TrueBlue” does.
“As loyalty programs have exploded in popularity over the past several years, airline loyalty program managers understand the critical role that ancillary benefits that fall outside the airline industry can play and they devote careful attention to partners included in their programs,” Michael Taylor, Travel Practice Lead at J.D. Power, said in a statement. “Flexibility in how miles are redeemed is valued by members. After all, if you win a pie-eating contest, you may want to be rewarded with something besides another pie.”
The New England Council congratulates JetBlue for this distinction and the airline’s dedication to flexible and efficient travel. Read more in USA Today.