On November 18th, IBM, a New England Council member, announced its plan to launch a web-based email service known as Verse. Verse, according to IBM, will match and compliment the new habits and lifestyles of today’s professionals, bringing together its leading cloud, analytics, social and security platforms to transform the future of work.
IBM’s approach to email involves integrating different aspects of everyday communication— email, meetings, calendars, file sharing, instant messaging, social updates, video chats and more – to create a single collaborative system. Verse will be the first messaging system to feature a ‘faceted search’ which allows users to locate specific information across all of the various types of social content within their email system. Verse is described as “Mail that understands you” because of the analytics-based system that, over time, adapts to a user’s habits in order to provide a personalized experience.
“The convergence of analytics, cloud, social and mobile technologies is not just impacting our personal lives, it’s profoundly changing how we work,” said Bob Picciano, Senior Vice President of IBM Information and Analytics Group. “These forces are reshaping how people make decisions, create and share new ideas and collaborate across teams to get work done. With IBM Verse, we challenged our design teams to use analytics to completely reimagine the social collaboration experience to focus on engaging people and driving outcomes, not managing messages and inboxes.”
Verse is part of IBM’s $100 million investment in design innovation and the company’s plans to become a leader in cloud-based initiatives, big data and mobile engagement. The New England Council commends IBM for its efforts to improve the way professionals communicate and work through Verse.