CVS Health to Open Digital Innovation Lab in Boston
CVS Health, the national pharmacy giant and a New England Council member, recently announced that it will open a Digital Innovation Lab in Boston. The technology development center will focus on “building customer-centric experiences in health care” and will be an integral part of the company’s strategy to boost its digital programs in order to better manage clients’ health.
The Rhode Island-based company chose Boston to house the technology center because of its central location to many of the country’s leading health and technology institutions in the Longwood Medical Area and Cambridge. The 15,130 square-foot space will house about 100 employees: techies, product managers, digital strategists, and user experience designers—most of them new hires. Over the past year, CVS has nearly tripled its investment in digital and tech-savvy strategy. This includes the creation of various mobile apps, testing video-conferences with doctors within its Minute Clinics, and providing prescription information via text message. CVS’s chief Digital Officer Brian Tilzer sees even more innovation in the future, hoping to create a seamless experience for all customers across the country, with the Boston Innovation Lab as the hub for all of it. Included in this process will be the opening of CVS “lab stores” in major cities including Boston, which will serve as experimental environments for customers to explore whether certain technologies will be useful.
“At CVS, we’re very committed to thinking about our patients and our customers, and that’s’ where we start our decisions around where we’re focused,” Tilzer told the Boston Business Journal. “Given the unbelievably aggressive and unbelievably steep adoption rate of every digital technology you can imagine…we have heard loud and clear from customers that they are on digital devices and this is a new opportunity for us to provide utility to them through these digital devices. Our patients and customers have led us there.”
Recently, CVS stopped all sales of tobacco in its retail stores and has increased the number of Minute Clinics available to patients nationwide. The creation of its Digital Innovation Lab will continue CVS’s tradition of remaining ahead of the curve while providing exceptional health care to its customers. The New England Council applauds CVS for continuing to be a leader in health within New England and beyond.