NEC member Clean Harbors, a Norwell-based provider of environmental, energy, and industrial services, recently formed a partnership with NASCAR to promote their brand and to lessen the environmental impact of the sport. The announcement came following Clean Harbor’s acquisition of Safety-Kleen Systems Inc., a company specializing in the re-refining and recycling of oil, last year. This partnership marks the next step in the continued growth of Clear Harbor, which was founded in 1980 and currently employs more than 13,000 U.S. workers, producing $2.2 billion in annual revenue..
Clean Harbor’s partnership with NASCAR will promote its services to both fans and corporate sponsors alike while providing an invaluable service. Safety-Kleen’s services, now provided by Clean Harbors, are used at over 65 race tracks in the U.S. and are responsible for recycling more than 200,000 gallons of oil annually during the NASCAR race season. Clean Harbor’s services are essential to the NASCAR Green Program that aims to reduce the sport’s impact on the environment caused by fuel consumption and pollution. Both Clean Harbors and NASCAR hope the partnership will raise awareness among its fans of the need to protect and preserve the environment.
“Some of these events bring out 100,000, 150,000 people at a time,” said Clean Harbors chief executive Alan S. McKim, whose company purchased Safety-Kleen for $1.25 billion in cash in late 2012. “So you’re talking about millions of people that you can have a direct impact with, and getting your name out there and your reputation.” He added that “down the road, we want Clean Harbors to have sort of the same name recognition across those 200,000 customers that Safety-Kleen now has. We want them to think about Clean Harbors in terms of their [overall] environmental response.”
The New England Council comments Clean Harbors and NASCAR on these efforts to make NASCAR a greener sport and to protect the environment.. This partnership is a perfect example of how businesses can come together to form a mutually beneficial relationship that also benefits the world around them.