Blue Cross Blue Shield Connects With Members via Text

New England Council member Blue Cross Blue Shield of Massachusetts, the state’s largest health insurance provider, recently launched a new service that will send customers text messages with important updates. The company hopes the service will be a faster and easier replacement to phone calls and traditional mail.

Blue Cross Blue Shield teamed up with software company Relay to develop the new service, called Message Wire, which will texts members links to personalized notifications on a secure platform. The notifications will include health and wellness tips, member discounts and deals, open enrollment reminders, and preventive screening reminders. The new platform has been shown to improve member engagement, education, and clinical outcomes.

“Our goal is to deliver relevant and personalized information that’s simple to understand and easy to access. It’s about delivering the technology that consumers want – with the expert information they need,” said Cathy Hartman, vice president, prevention and wellness at Blue Cross.

Blue Cross Blue Shield of Massachusetts covers more than 2 million members in the Bay State, and is one of 11 Blue Cross Blue Shield plans across the U.S. using the new service. The New England Council applauds Blue Cross Blue Shield’s commitment to health and wellness throughout Massachusetts and New England.

Read more in the Boston Business Journal.

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