Bank of America to Expand Merrill Edge Reach

NEC Member Bank of America recently announced its plan to open 600 additional Merrill Edge Investment Centers, bringing the total number of centers to 2,800 by 2020.  The expansion is part of a and effort to invest in its physical and digital presence across the U.S., enter new markets, and redesign over one third of its existing financial centers.

Merrill Edge is a streamlined financial platform that offers access to online and advised investing, trading, brokerage, and banking services. Launched in 2010, it has grown steadily to $184.5 billion in assets and more than 2.4 million accounts. In addition to the centers, Merrill Edge expects to add 300 new Financial Solutions Advisors for a total of 4,000 by year-end to meet growing client demand. Currently, Bank of America has 4,500 financial centers of which 2,200 have dedicated, on-site Merrill Edge Financial Solutions Advisors.

“Our goal is to serve our clients in ways most convenient to them, and we have both the brick and mortar and the digital presence to do just that. . . Our clients have asked for seamless integration of their Bank of America banking and Merrill Edge investing, and appreciate being recognized and rewarded for their relationship. We continue to listen and deliver, enabling us to grow responsibly and meet our clients’ evolving needs,” said Aron Levine, head of Merrill Edge at Bank of America. To support clients’ complex needs, Merrill Edge also works with Merrill Lynch and U.S. Trust and gives clients access to the bank’s full wealth management offerings.

The New England Council congratulates Bank of America on this expansion and commitment to providing their clients with better services and increased accessibility. Read more on Bank of America’s press release and on Bloomberg.

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