Bank of America Increases Efforts to Promote Young Adult Financial Literacy

Bank of America, an NEC member, recently announced new initiatives to help young adults enhance their financial literacy and achieve long term financial success. The initiatives will include the redesigning of forty-two financial centers to student centers, the introduction of the first Digital Student Application, and the extension of student fee waivers to the SafeBalance Banking account. Bank of America currently provides services to more than 3 million students across the country.

Bank of America’s Co-Head of Consumer and Small Businesses Dean Athanasia said, “We recognize strong financial futures are built upon a solid foundation early in adulthood. Our goal is to give students access to all of the digital tools and financial guidance Bank of America has to offer in order to help them make informed financial decisions and set them up for long-term success.”

The New England Council thanks Bank of America for continuing to help young adults develop sound financial habits and commends their longtime commitment to student success. Read more on the Bank of America Website.


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